FLIGHT TRAINING. You've got the skills and resources, now how do you grow a company? What posses someone to write 3000 reviews on Yelp? How do you get in with the media in your market? Yelp staff will help answer these questions in the discussions described below. Please refer to the Manifest, your Flight Crew, or the Departures screen at the Your Business On Yelp Checkpoint for help remembering your sessions.
TERMINAL A – Building a Brand
In this session Tiffany Nieslanik speaks with two Bay Area-based brands about how they got their start, how they grow the business, and what they do to turn passion into profit. (Spoiler alert: It takes time, perseverance, and being ok with making mistakes along the way.)
CHASE OTTNEY, Chief Sandwich Officer, Ike's Love & Sandwiches
KARA GOLDIN, Chief Executive Officer, Hint Water
TIFFANY NIESLANIK, Senior Regional Lead, Yelp
TERMINAL B – All the Deets About Yelp Elites
Yelp Elites are an eclectic crew as diverse as the reviews they write. If you've ever wondered, “What possesses people to laud local businesses as enthusiastically as Elites,” wonder no more. Katie Burbank will solve this mystery and others Elite-wonders during a dialogue about the heart and soul of the Yelp Community.
KATIE BURBANK, Los Angeles Senior Community Director, Yelp
TERMINAL C – Making News
Hannah Cheesman and Kayleigh Winslow of Yelp's Public Relations team will cover tips on building relationships with media in your market and crafting compelling stories about your business that are sure to grab attention. Using recent examples and discussing success stories from the field, they'll send you off with a toolkit you'll be able to use to help get press when you return home.
HANNAH CHEESMAN, Public Relations Manager, Yelp
KAYLEIGH WINSLOW, Public Relations Specialist, Yelp