FLIGHT TRAINING. Teams at Yelp are passionate about arming business professionals with resources to help you continue to grow. Leaders from six such teams will guide conversations about the business insights below. Please refer to the Manifest, your Flight Crew, or the Departures screen at the Your Business On Yelp Checkpoint for help remembering your sessions. (You will attend two sessions during this one hour block.)
ADS – Terminal E
You'll walk away from this session with a better understanding of the Yelp Ads program and how it can help your business takeoff. This is your chance to dialogue with Yelp veteran and Vice President of Local Sales, John Garnin, about advertising and get your high level questions answered.
JOHN GARNIN, VP of Local Sales, Yelp
ANALYTICS – Terminal B
Are the numbers in your Yelp for Business Owners account trying to tell you something? Darnell Holloway will help you identify trends in your User Views, Customer Leads, and Activity Feed, teach you how to use data to determine the impact Yelp is having on your business, and talk about using analytics to help you make sound business decisions.
DARNELL HOLLOWAY, Director of Business Outreach, Yelp
APP – Terminal A
Yelp users are on mobile; you should be there too! Last quarter 3 out of 4 of searches on Yelp happened via mobile devices, so it makes sense for you to be able engage with these consumers using your smartphone. Bill Heil will unlock the power of the Yelp for Business Owners app, and teach you how to harness that power and the tools from the palm of your hand.
BILL HEIL, Group Product Manager, Yelp
FOOD (Yelp Reservations & Yelp Eat24) – Terminal F
Are you hungry for more customers? Learn the ins and outs of Yelp Reservations and Yelp Eat24, two tools that can turn your Yelp traffic into more paying customers via food delivery and by helping put more butts in seats.
KATE RUSSELL, Associate Director of Sales, Yelp Eat24
VISHWAS PRABHAKARA, General Manager, Yelp Reservations
ROI – Terminal C
Yelp advertisers reported, on average, $3 in revenue for every $1 invested in Yelp Ads in a recent Nielsen survey. Learn how the Customer Success team focuses on helping current advertisers get more out of their Yelp Ads campaigns during a candid discussion with Kayti Sullivan, Yelp’s Vice President of Customer Success.
KAYTI SULLIVAN, Vice President of Customer Success, Yelp