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REVIEWS BREAKOUT

  • Yelp Headquarters – Terminal A, B, C 140 New Montgomery Street San Francisco, CA, 94105 United States (map)

AIR TRAFFIC CONTROL. The journey begins by discussing a topic that's top of mind for many– reviews. You'll stay in the same Terminal for the three conversations listed below and the Flight Crew will travel to you.


GETTING REVIEWS Great reviews are the result of stellar consumer experiences, and for a photographer that starts with the initial inquiry from a potential client. By providing excellent client experiences to people who book – and those who don't – Ashley has maintained a 5-star rating since 2010. Adding a review counter and quotes from Yelpers to her website, she inspires people to rave about her on Yelp, showcasing her strong reputation to could-be clients.

ASHLEY DUCHENE


ASHLEY DUCHENE, Coast-To-Coast Advisors Alliance
Ashley DuChene Photography
San Diego, CA


USING REVIEWS Matt's business has been on Yelp since 2007 and overtime he's come up with creative ways to use reviews not only as a way to market his business to potential customers, but also as an internal tool to help his business grow. When things don't go according to plan he uses reviews to identify areas for improvement, and when it goes well, he uses positive feedback to acknowledge employees for doing a great job.


MATTHEW MCCORMICK, Coast-To-Coast Advisors Alliance
Jet City Device Repair
Chicago, IL


RESPONDING TO REVIEWS Wade believes you can’t ignore customers; even when they’re digital. You also can't please 100% of your customers 100% of the time. So what happens when you get a one-star review? If you've received one of these migraine inducing write-ups your first instinct is likely deny then defend. Wade will offer a different approach to responding to reviews and managing your online reputation: One that's helped his company go from one truck/one location, to a multi-location company 150 employees and counting.


WADE LOMBARD, Coast-To-Coast Advisors Alliance
Square Cow Moovers
Austin, TX


TERMINAL A
Alcohol
Cafe
Food

TERMINAL B
Beauty & Spa
Professional Services
Travel & Entertainment

TERMINAL C
Active
Retail
Sweets

Earlier Event: November 15
CATEGORY BREAKOUT
Later Event: November 15
LUNCH