Nov
16
4:00 PM16:00

DAY TWO WRAP

  • Yelp Headquarters – Terminal A (map)
  • Google Calendar ICS

FINAL APPROACH. As our journey nears an end we'll gather together as a group one last time at Yelp HQ to share learnings and talk about the conclusion of Coast-To-Coast, Wednesday night at Monroe. 

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Nov
16
3:30 PM15:30

CATEGORY BREAKOUT

  • Yelp Headquarters – 8th Floor (map)
  • Google Calendar ICS

PRIOR TO LANDING. As we prepare to land, take a moment to connect with others in your category one last time. Talk about the sessions you attended Wednesday, your takeaways, and your plans for 2017 and beyond.

This session takes place in the same area as your Tuesday Category Breakouts.

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Nov
16
2:00 PM14:00

EXECUTIVE FIRESIDE

  • Yelp Headquarters – Terminal A (map)
  • Google Calendar ICS

THIS IS YOUR CAPTAIN SPEAKING. Yelp's Co-Captains grab a mic and answer all of your burning questions about Yelp and business during an Executive Fireside. 

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COREY DANE, Manager of Local Business Outreach, Yelp



JEREMY STOPPELMAN, Chief Executive Officer, Yelp



JED NACHMAN, Chief Operating Officer, Yelp

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Nov
16
1:00 PM13:00

YOU-PICK – SPECIAL TOPICS

  • Yelp Headquarters – Terminal A, B, C (map)
  • Google Calendar ICS

FLIGHT TRAINING. You've got the skills and resources, now how do you grow a company? What posses someone to write 3000 reviews on Yelp? How do you get in with the media in your market? Yelp staff will help answer these questions in the discussions described below. Please refer to the Manifest, your Flight Crew, or the Departures screen at the Your Business On Yelp Checkpoint for help remembering your sessions.


TERMINAL A – Building a Brand
In this session Tiffany Nieslanik speaks with two Bay Area-based brands about how they got their start, how they grow the business, and what they do to turn passion into profit. (Spoiler alert: It takes time, perseverance, and being ok with making mistakes along the way.)

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CHASE OTTNEY, Chief Sandwich Officer, Ike's Love & Sandwiches

 

KARA GOLDIN, Chief Executive Officer, Hint Water

 

TIFFANY NIESLANIK, Senior Regional Lead, Yelp


TERMINAL B – All the Deets About Yelp Elites
Yelp Elites are an eclectic crew as diverse as the reviews they write. If you've ever wondered, “What possesses people to laud local businesses as enthusiastically as Elites,” wonder no more. Katie Burbank will solve this mystery and others Elite-wonders during a dialogue about the heart and soul of the Yelp Community. 

 



KATIE BURBANK, Los Angeles Senior Community Director, Yelp


TERMINAL C – Making News
Hannah Cheesman and Kayleigh Winslow of Yelp's Public Relations team will cover tips on building relationships with media in your market and crafting compelling stories about your business that are sure to grab attention. Using recent examples and discussing success stories from the field, they'll send you off with a toolkit you'll be able to use to help get press when you return home.



HANNAH CHEESMAN, Public Relations Manager, Yelp



KAYLEIGH WINSLOW, Public Relations Specialist, Yelp

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Nov
16
12:00 PM12:00

LUNCH

  • Yelp Headquarters – 8th Floor (map)
  • Google Calendar ICS

YOU ARE NOW FREE TO MOVE ABOUT THE 8TH FLOOR. Ono Poke will create custom bowls for you to savor onsite as you continue your morning conversations about ads, analytics, the business owner's app, food delivery, reservations, ROI and product with Yelp team members. 

The Your Business on Yelp Checkpoint will be open during lunch for you to ask questions that came up during your morning sessions.

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Nov
16
11:00 AM11:00

PRODUCT

  • Yelp Headquarters – Terminal A, B, C (map)
  • Google Calendar ICS

VISUAL APPROACH. Successful entrepreneurs teach us important lessons about what makes great businesses tick. Their valuable insights have led to new features and updates which have made the experience on Yelp better for business owners coast-to-coast. In addition to previewing upcoming updates and launches, Yelp's Product team will give you an opportunity to dialogue about what's working and help them see what can be improved.


TERMINAL A – Alcohol, Cafe, Fast Casual, and Sit Down
This session will feature a discussion about restaurant tools NoWait, Yelp Reservations, Eat24 and include previews of upcoming product launches. 



RAJ SUBBIAH, Product Manager, Yelp


TERMINAL B – Beauty & Spa, Professional Services, and Travel & Entertainment
This session will feature a discussion about Direct Messaging, Request A Quote and include previews of upcoming product launches.



SATISH MUMMAREDDY, Product Manager, Yelp


TERMINAL C – Active, Retail, and Sweets
This session will feature a discussion about new Self-Serve Advertiser Reporting Dashboards and Data and will include demos.



KIEREN STANLEY, Product Manager, Yelp

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Nov
16
9:30 AM09:30

YOU-PICK – BUSINESS INSIGHTS

  • Yelp Headquarters – Terminal A, B, C, E, F (map)
  • Google Calendar ICS

FLIGHT TRAINING. Teams at Yelp are passionate about arming business professionals with resources to help you continue to grow. Leaders from six such teams will guide conversations about the business insights below. Please refer to the Manifest, your Flight Crew, or the Departures screen at the Your Business On Yelp Checkpoint for help remembering your sessions. (You will attend two sessions during this one hour block.)


ADS – Terminal E
You'll walk away from this session with a better understanding of the Yelp Ads program and how it can help your business takeoff. This is your chance to dialogue with Yelp veteran and Vice President of Local Sales, John Garnin, about advertising and get your high level questions answered.



JOHN GARNIN, VP of Local Sales, Yelp


ANALYTICS – Terminal B
Are the numbers in your Yelp for Business Owners account trying to tell you something? Darnell Holloway will help you identify trends in your User Views, Customer Leads, and Activity Feed, teach you how to use data to determine the impact Yelp is having on your business, and talk about using analytics to help you make sound business decisions. 



DARNELL HOLLOWAY, Director of Business Outreach, Yelp


APP – Terminal A
Yelp users are on mobile; you should be there too! Last quarter 3 out of 4 of searches on Yelp happened via mobile devices, so it makes sense for you to be able engage with these consumers using your smartphone. Bill Heil will unlock the power of the Yelp for Business Owners app, and teach you how to harness that power and the tools from the palm of your hand. 



BILL HEIL, Group Product Manager, Yelp


FOOD (Yelp Reservations & Yelp Eat24) – Terminal F
Are you hungry for more customers? Learn the ins and outs of Yelp Reservations and Yelp Eat24, two tools that can turn your Yelp traffic into more paying customers via food delivery and by helping put more butts in seats.



KATE RUSSELL, Associate Director of Sales, Yelp Eat24



VISHWAS PRABHAKARA, General Manager, Yelp Reservations

 


ROI – Terminal C
Yelp advertisers reported, on average, $3 in revenue for every $1 invested in Yelp Ads in a recent Nielsen survey. Learn how the Customer Success team focuses on helping current advertisers get more out of their Yelp Ads campaigns during a candid discussion with Kayti Sullivan, Yelp’s Vice President of Customer Success. 



KAYTI SULLIVAN, Vice President of Customer Success, Yelp

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Nov
16
7:30 AM07:30

BREAKFAST

  • Yelp Headquarters – 8th Floor (map)
  • Google Calendar ICS

PREPARE FOR TAKEOFF. Rise, shine, and dine on breakfast sandwiches from The American Grilled Cheese Kitchen, smoothies blended onsite from Ruru Soul, fresh fruit, and ample amounts of caffeine served up at the Yelp Cafe. 

Interested in heading to Yelp HQ in a group? Michelle Cassidy, Rachel Carlson, and Katie Burbank will greet groups in the hotel lobby and walk them over at 7:30am, 7:45am, and 8:00am respectively. 

Breakfast will be available until 8:30am. 

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Nov
15
4:15 PM16:15

DAY ONE WRAP

  • Yelp Headquarters – Terminal A (map)
  • Google Calendar ICS

PRIOR TO EXITING THE 8TH FLOOR. As a group we'll discuss Tuesday's community dinner and take a peek at Day Two

You'll have a break from 4:30pm – 6:30pm. Use this time to explore San Francisco, rest up at the hotel, or catch up on email. You can also partake in one or both of the following:

•3 office tours will depart from the Your Business on Yelp Checkpoint at 4:30pm, 4:45pm and 5:00pm.

•The Your Business on Yelp Checkpoint will be open from 4:30pm – 5:30pm for those who want to stick around and ask questions.

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Nov
15
3:45 PM15:45

CATEGORY BREAKOUT

PRIOR TO LANDING. Before we start our initial descent take a moment to catch up with others in your category. Talk about the You-Picks you attended and conversations that resonated with you.

This session takes place in the same area as the morning Category Breakout.

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Nov
15
3:00 PM15:00

BUSINESS SUCCESS STORIES

  • Yelp Headquarters – Terminal A (map)
  • Google Calendar ICS

TURBULENCE IN FLIGHT. Sometimes things don't always go according to plan. Five effective entrepreneurs share how they overcame choppy air during a candid conversation moderated by Emily Washcovick of Yelp's Business Outreach team. 

 


EMILY WASHCOVICK, Manager of Local Business Outreach, Yelp


JULIE LIM, Coast-To-Coast Advisors Alliance
OC Wine Mart
Aliso Viejo, CA


LAUREN HART, Coast-To-Coast Advisors Alliance
The Root Salon
Scottsdale, AZ


STEPHANIE SHEARER, Coast-To-Coast Advisors Alliance
Pandora on the Hill
Denver, CO


STEVE BASILE, Coast-To-Coast Advisors Alliance
B.D. Riley's Irish Pub & Restaurant
Austin, TX


TIA AGNEW, Coast-To-Coast Advisors Alliance
New Day Craft
Indianapolis, IN

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Nov
15
1:30 PM13:30

YOU-PICK – SPECIAL SKILLS

  • Yelp Headquarters – Terminal A, B, C, D, E, F (map)
  • Google Calendar ICS

FLIGHT TRAINING. Coast-To-Coast Advisors Alliance members have figured out effective ways to use today’s technology to grow robust businesses. Nine of them will guide conversations about the skills below. Please refer to the Manifest, your Flight Crew, or the Departures screen at the Your Business On Yelp Checkpoint for help remembering your sessions. (You will attend two sessions during this one hour block.)


BUDGET – Terminal A
Running a business takes guts, passion, and knowing your numbers. Carlos and Kathy will discuss the basics of bookkeeping, profit and loss statements, and balance sheets. This snooze-free look at numbers will leave you inspired to take a deeper look at your books and strategize ways of making more money doing the things you love.


CARLOS RODRIGUEZ, Coast-To-Coast Advisors Alliance
Mr. Roofing
San Francisco, CA


KATHY RAPPAPORT, Coast-To-Coast Advisors Alliance
Flash Frozen Photography
Woodland Hills, CA


COMMUNITY – Terminal E
Being active in your community is great for business: It  provides a platform to connect with your customers offline and offers you a way to grow brand awareness. Bassil and Renee will talk about effective ways to get involved with your Yelp Community Manager as well as other local organizations, nonprofits and festivals to spread awareness for your business.  


BASSIL KAMAS, Coast-To-Coast Advisors Alliance
Bassil Kamas Massage
Fair Oaks, CA


RENEE KREAGER, Coast-To-Coast Advisors Alliance
Renee's Organic Oven
Tucson, AZ


MEDIA – Terminal F
Debbie and Tamara use the power of the press to turn themselves into local celebs. They'll discuss their tips for sending press releases, building relationships with local media, and getting your hands on editorial calendars, so you can line up your pitches and business stories with you contact's topics of interest.


DEBORAH DOWER, Coast-To-Coast Advisors Alliance
Paradise Laundry
El Dorado Hills, CA

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TAMARA KEEFE, Coast-To-Coast Advisors Alliance
Clementine's Naughty & Nice Creamery
St. Louis, MO


PEOPLE – Terminal D
When it comes to people everyone wants reliable, trustworthy, and hardworking employees that do their best day in and day out. But how do you find great people and more importantly how do you hang on to them? Steve has established successful relationships with his staff, and will share his tips for how he engages them, establishes trust, and values their contributions to his companies.


STEVE DUROSS, Coast-To-Coast Advisors Alliance
Duross & Langel
Philadelphia, PA


SOCIAL – Terminal B
Jesse goes beyond the basics of creating a Facebook Page to talk about how to stay true to your brand and share content that's impactful for your customer base. He'll cover effective campaigns, the time and energy you should expect to invest to make an impact on social, and tools to market different messages across the many channels available to you.


JESSE THOMPSON, Coast-To-Coast Advisors Alliance
Hotel Valley Ho
Scottsdale, AZ


STORYTELLING – Terminal C
Once upon a time there was a business leader with a Yelp Business Page who used it to help tell his tale. The end.

Stories don't have to be long ;). Using areas of your Yelp Business Page, Kent will teach you how to take your story and translate it to the space you're given on Yelp. You'll reach potential customers, inspire new fans, and create a community of brand devotees simply by telling your story effectively online.


KENT WHIPPLE, Coast-To-Coast Advisors Alliance
Unexpected Productions
Seattle, WA


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Nov
15
12:15 PM12:15

LUNCH

YOU ARE NOW FREE TO MOVE ABOUT SAN FRANCISCO. We're heading offsite for lunch to some of SOMA's most eclectic eateries in groups led by Category Breakout moderators.

Please be back at Yelp HQ by 1:15pm in order for our afternoon sessions to start on time. 

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Nov
15
10:00 AM10:00

REVIEWS BREAKOUT

  • Yelp Headquarters – Terminal A, B, C (map)
  • Google Calendar ICS

AIR TRAFFIC CONTROL. The journey begins by discussing a topic that's top of mind for many– reviews. You'll stay in the same Terminal for the three conversations listed below and the Flight Crew will travel to you.


GETTING REVIEWS Great reviews are the result of stellar consumer experiences, and for a photographer that starts with the initial inquiry from a potential client. By providing excellent client experiences to people who book – and those who don't – Ashley has maintained a 5-star rating since 2010. Adding a review counter and quotes from Yelpers to her website, she inspires people to rave about her on Yelp, showcasing her strong reputation to could-be clients.

ASHLEY DUCHENE


ASHLEY DUCHENE, Coast-To-Coast Advisors Alliance
Ashley DuChene Photography
San Diego, CA


USING REVIEWS Matt's business has been on Yelp since 2007 and overtime he's come up with creative ways to use reviews not only as a way to market his business to potential customers, but also as an internal tool to help his business grow. When things don't go according to plan he uses reviews to identify areas for improvement, and when it goes well, he uses positive feedback to acknowledge employees for doing a great job.


MATTHEW MCCORMICK, Coast-To-Coast Advisors Alliance
Jet City Device Repair
Chicago, IL


RESPONDING TO REVIEWS Wade believes you can’t ignore customers; even when they’re digital. You also can't please 100% of your customers 100% of the time. So what happens when you get a one-star review? If you've received one of these migraine inducing write-ups your first instinct is likely deny then defend. Wade will offer a different approach to responding to reviews and managing your online reputation: One that's helped his company go from one truck/one location, to a multi-location company 150 employees and counting.


WADE LOMBARD, Coast-To-Coast Advisors Alliance
Square Cow Moovers
Austin, TX


TERMINAL A
Alcohol
Cafe
Food

TERMINAL B
Beauty & Spa
Professional Services
Travel & Entertainment

TERMINAL C
Active
Retail
Sweets

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Nov
15
9:30 AM09:30

CATEGORY BREAKOUT

  • Yelp Headquarters – 8th Floor (map)
  • Google Calendar ICS

FASTEN YOUR SEAT BELTS. Before takeoff get to know others in your category. These effective entrepreneurs do something similar to you and will be great resources to you this week and the weeks and months following Coast-To-Coast. Category Breakouts will be moderated by the Yelp staff below. 



GATE 1 - Active
KATRINA HAFFORD, Senior Public Relations Specialist, Yelp


GATE 2 – Alcohol
DON BOURASSA, Social Media & Marketing Ops Manager, Yelp


GATE 3 – Beauty & Spa
HANNAH CHEESMAN, Public Relations Manager, Yelp


GATE 4 – Cafe
MICHELLE CASSIDY, Philadelphia Senior Community Director, Yelp


GATE 5 – Fast Casual
KAYLEIGH WINSLOW, Public Relations Specialist, Yelp


GATE 6A - Professional Services
RACHEL WALKER YOUNGBLADE, Senior Public Relations Manager, Yelp


GATE 6B – Professional Services
DARNELL HOLLOWAY, Director of Business Outreach, Yelp


GATE 7A - Retail
TIFFANY NIESLANIK, Senior Regional Lead, Yelp


GATE 7B – Retail
NICOLE MACIAS, Business Marketing Communications Manager, Yelp


GATE 8A – Sit Down
JOHN CARROLL, Manager of Local Business Outreach, Yelp


GATE 8B – Sit Down
EMILY WASHCOVICK, Manager of Local Business Outreach, Yelp


GATE 9 – Sweets
GABI MESSINGER, Head of North American Community Management, Yelp


GATE 10 – Travel & Entertainment
RACHEL CARLSON, Pittsburgh Senior Community Director, Yelp

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Nov
15
9:00 AM09:00

WELCOME TO COAST-TO-COAST

  • Yelp Headquarters – Terminal A (map)
  • Google Calendar ICS

NOW BOARDING! All groups, all rows are invited to board for 48-hours of education and inspiration. Please direct your attention to the front of the room for crew leader instructions sans the safety demonstration. 



COREY DANE, Manager Of Local Business Outreach, Yelp

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Nov
15
7:30 AM07:30

BREAKFAST

PREPARE FOR TAKEOFF. Early departures require energizing eats and we have just the fuel for you! Join us on the 8th Floor for savory breakfast empanadas from El Sur, smoothies blended onsite from Ruru Soul, fresh fruit and plenty of coffee. 

Interested in heading to Yelp HQ in a group? Michelle Cassidy, Rachel Carlson, and Katie Burbank will greet groups in the hotel lobby and walk them over at 7:30am, 7:45am, and 8:00am respectively. 


Breakfast will be available until 8:30am. 



MICHELLE CASSIDY, Philadelphia Senior Community Director, Yelp



RACHEL CARLSON, Pittsburgh Senior Community Director, Yelp



KATIE BURBANK, Los Angeles Senior Community Director, Yelp

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Nov
14
6:00 PM18:00

WELCOME RECEPTION

WELCOME TO SAN FRANCISCO! If you're in town, come visit us 6–8pm and kickoff Coast-To-Coast 2016 with some expertly crafted cocktails. Pick up your event badge, fill out necessary paperwork, meet other attendees, and ask any questions you may have about the two-day event. We're glad you're here!  

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